The people have spoken, and the results are in! Gift of the Year, organised by The Giftware Association, is thrilled to announce that Chi Cups by Chi Cups has been officially crowned the sixth People’s Choice Champion, earning an overwhelming number of votes—nearly 20% of the total—and capturing the hearts of fans and supporters within their network. The award was announced at the Harrogate Home and Gifts Sundowners drink, held after the first day of trading.
From the very beginning, Chi Cups brought energy, creativity, and an undeniable spark to the competition, making their way through to the shortlist stage of the awards and proudly exhibiting at Spring Fair. Their ability to rally support and inspire their community was nothing short of phenomenal in our most voted awards to date.
“We are incredibly proud of Chi Cups, and the passion they’ve shown throughout each stage of the awards has been great to see,” said Chris Workman, Marketing and PR Manager of the Giftware Association. “Their win is a testament to the power of their community and the power of knowing your audience.”
The People’s Choice Champion title is awarded to the participant who garners the most public votes, and anyone who made it through to the shortlist stage of the awards is eligible to be crowned. Chi Cups did just that—drumming up impressive support that carried them to victory.
Once again, in 2026, Giving & Living will be hosting the Gift of the Year Showcase, where you’ll have the opportunity to see the winners and highly commended products from the 2025 Gift of the Year awards, and we can’t wait to see them ourselves!
If you think your product has what it takes, the 2026 Gift of the Year awards are now open for entries now at www.giftoftheyear.co.uk.
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