Covid-19 has hit the UK tourism sector hard in 2020, although the late surge in “staycations” is now helping to fill up resorts. But what will 2021 hold – especially for the South West, which is so reliant on holidaymakers?
Because of the continuing uncertainty, as the company that organises the biggest trade shows in the South West for companies in the tourism sector, we are making a guarantee to all exhibitors: book now and we will limit your stand cost risk. If there is a Covid-19 lockdown, then exhibitors’ financial risk is limited to 10% of their stand cost. We cannot offer protection for other show related costs, but are happy to protect exhibitors where we can, and even transfer moneys to the following year.
“We recognise how hard it is to plan ahead at the moment,” says Mike Anderson, our Managing Director. “Companies want to book into trade shows, but understandably they’re nervous that, in the case of postponement, they’ll be hit with costs they can’t recover.
“None of us can insure against local lockdowns or other Covid-19 related problems.
“So, we’re making a commitment to anyone wanting to exhibit at one of our events that they can ‘Book with Confidence’ by limiting the risk for exhibitors in the case of a Covid-related postponement to a maximum of 10% of their stand cost – even if a last-minute lockdown means that we have to postpone just the week before a show.
“And we are offering a transfer of the total of any deposit paid to the next edition of the event, so companies can book and plan with some degree of financial certainty.”
Based in Somerset-based, we have run shows in the South West for 30 years, and as Mike makes clear, “We’re committed to showing solidarity with businesses that have supported us over the years, and help get them through this difficult period.”
“The South West is set to continuing being a thriving destination for holiday makers in the coming years, especially as the staycation booms. Our shows can connect companies to independents, multiples and a host of tourist attractions from this region,” says Mike.
“We have built up substantial data and reliable routes to market over the last 30 years, and our shows take place in locations where there’s free parking, easy access, and plenty of space for buyers to move around with confidence.”